This project focuses on Digital Transformation and Design & Build for The Big Red Group’s three largest consumer brands: RedBalloon, Adrenaline and Experience Oz. The goal was to ensure consistency in experience across all brand websites while creating a multi-brand differentiation strategy that highlights each brand’s unique personality and tone of voice. As part of
What is Goti? 🤷🏻♀️ Goti is an invoice security platform for B2B communication and payment. It identifies and prevent fraud attempts by verifying invoice data on every step and leveraging AI for 70% faster document processing. This avoid banking portals with in-platform payment rails and prevents error in banking portals. Discover & Define 🌱 Collaboratively,
Collaborating with a 24-member delivery team, we developed My 7-Eleven for both iOS and Android, integrating React Native. This enhanced loyalty rewards app complements the existing Fuel Price Lock app, offering a rewards program where customers earn points by scanning their My Card during each visit to unlock personalised rewards. With a vision to establish
Collaborating closely with the Product Owner, UX Designer, and Business Analyst, we encountered a challenge with the Fuel Up feature in the My 7-Eleven Loyalty app. This feature presented a business rule that disrupted the customers’ mental model when refueling. This case study outlines our research approach to address this issue.
Improving road safety through learner driver tools. Duration of project: 11 months Business Need In order to better prepare drivers, the state government introduced a mandatory minimum of 120 hours of driving experience under supervision. In the past, these hours are tracked in a paper log book and learners and supervising drivers currently learn
7-Eleven ParcelMate offers Australians a self-serve parcel drop-off service at participating stores through a kiosk app, available round-the-clock. As part of the discovery and delivery scrum team, I led the UI and initial UX development. Working closely with 7-Eleven stakeholders, I ensured the seamless integration of brand direction and marketing information into the product. Duration
While we’re all staying home and staying safe. What better way to spend the extra time than flexing those design muscles? In this day and age, everyone has email and uses it. We noticed that everyone has a pet peeve about it — and you wonder how has the perfect email client not been created
Challenge Prospective clients interested in using AxiCorp’s FX trading platform faced a cumbersome and confusing onboarding process, resulting in a high dropout rate. Approach Working with another product designer, we led the UX and UI aspects of the project. Through an initial phase of experience definition, we engaged directly with clients and call center staff