Working closely with the Product Owner, UX Designer, Business Analyst and Stakeholders, one of the challenges in the My 7-Eleven Loyalty app was the Fuel Up feature which consists of a business rule that breaks the mental model for customers when getting fuel. This case study talks about the research approach to mitigate that.

  While we’re all staying home and staying safe. What better way to spend the extra time than flexing those design muscles? In this day and age, everyone has email and uses it. We noticed that everyone has a pet peeve about it — and you wonder how has the perfect email client not been