Collaborating with a 24-member delivery team, we developed My 7-Eleven for both iOS and Android,
integrating React Native. This enhanced loyalty rewards app complements the existing Fuel Price Lock app,
offering a rewards program where customers earn points by scanning their My Card during each visit to
unlock personalised rewards. With a vision to establish Australia’s leading convenience platform, the app
aims to digitise 28% of transactions by 2030.

Since its launch, the loyalty app has driven a remarkable 123% increase in digital transactions,
rising from 1.2% before its introduction to 2.7% today.

Available in App store and Play store.

Duration of project: October 2019 – September 2021